Why Is Magento the Best E-Commerce Platform?

Table of contents

Having been on the market for over 10 years, Magento is now the world’s biggest eCommerce platform, in which over 250,000 retailers all around the world placed their trust. The reasons for this universal trust among Magento clients are, none other than Magento’s exceptional qualities.

1. What is Magento?

Magento is a foundational, open-source system that provides retailers with a complete and ease of control over your store(s)’s functionalities and appearance with an extensive range of progressive, top-of-the-market tools and features.

Based on PHP and created using Zend Framework, Magento is the top performing eCommerce platform whose potential is only getting better with days.

2. What makes Magento the best eCommerce platform?

These features and characteristics of Magento are the main reasons that store owners choose and will keep on choosing Magento as their preferred eCommerce solution.

Open Source

Previously called Magento Community, Magento Open Source is a free version of Magento that provides complete freedom for store owners to base their business on. Magento Open Source comes with a wide array of features suitable for small to mid-sized businesses who need a cost-effective solution for their stores.

Popularity

Being the number 3 of the world’s top eCommerce platforms, Magento is the preferred solution for many of the top names (such as Ford, Omega Watches, Christian Louboutin, and Bulgari), possessing a share of 16% among the top performing eCommerce sites.

As a consequence of this huge popularity and the open-source nature of Magento, the Magento community is that of a global and lively one with thousands of discussions each day about all things Magento.

Mobile-friendly

Magento also belongs to one of the few eCommerce platforms championing the mobile-first movement with their recent push for adoptions of Progressive Web Apps — an emerging technology that’s known for its omni-availability.

Extensions and themes

One of the major advantages of Magento is its gigantic collection of extensions and themes. Magento users can find it easily to expand and differentiate their websites from other competitors’ by using different extensions and themes provided by both Magento and independent members of the Magento community.

Multi-store Management

The fact that Magento can run multiple storefronts from a single backend system gives it a big bonus point to compare with other competitors. If you are running multiple stores for multiple brands but want to maintain one harmonized backend system then Magento should be the best E-commerce platform for you

Pioneer of the Progressive Web App movement

As mentioned above, Progressive Web App (PWA) is a technology founded by Google but is heavily adopted by Mangeto since it’s the current trend among store owners to convert their storefronts into PWA—which isn’t totally that surprising since Progressive Web App possesses some of the best qualities from both the native apps and the webs

78% of people would rather access a store from an app compared to a mobile website. These are the top reasons why consumers prefer mobile apps.

Magento PWA can bring about many benefits to your online and offline business. . It saves you time and cost developing an app, is accessible across platforms and devices, works with or without the Internet. It is also SEO-friendly and helps keep customers engaged with notifications.

FURTHER READING