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To find success in this day and age, you need to allocate your resources efficiently—there’s no throwing stuff at the wall and hope that something will stick. When selling products, you need to know for a fact that what you’re selling is what the majority of your customers want. And this means finding the right market to excel in and finding trending products to guarantee the success of business. So what to sell in 2025? Which products are viral in the marketplace?
All that’s easier said than done, but with the data from this article, hopefully you’ll be able to take a step in the right direction.
See more:
- Top Trending & Best Dropshipping Products in 2025 [Niche and Market]
- 9 Best Ecommerce Niches in 2025 for Growing Potentials
- eCommerce Trends 2025: How Can Businesses Adapt?
Top Trending Products to Sell on Shopify in 2025
E-commerce is evolving fast, and staying ahead of the curve can make all the difference for your Shopify store. If you’re looking to boost your sales, here are ten viral product categories that are set to make waves, along with insights into why customers love them.
Vitamin and supplements
Vitamins and supplements continue to dominate the wellness space, and it’s no surprise why. People are investing more in their health, and products like melatonin gummies and magnesium sprays are leading the charge. Searches for “magnesium spray benefits” have skyrocketed by 300%, reflecting a growing interest in easy, effective health solutions. The appeal lies in their convenience and innovative delivery methods – consumers are drawn to supplements that fit seamlessly into their routines.
Skincare
The skincare market is thriving, valued at over $130 billion and climbing. Snail mucin serum has emerged as a fan favorite, with interest surging by 340%, while other new product ideas like pimple patches have seen a 42% bump. Shoppers are increasingly seeking targeted skincare products that address specific concerns, like acne or hydration. Natural ingredients and influencer-driven hype have fueled the growth, making skincare an evergreen-trending eCommerce products category that shows no signs of slowing down.
Makeup
Makeup is one of best selling products in 2025 and remains a staple in beauty routines, even as trends shift. While some products fluctuate in popularity, lip stains have held steady since 2022. The beauty of makeup lies in its ability to evolve – new techniques and viral tutorials keep consumers engaged. By offering fresh and exciting ways to use makeup, merchants can capture interest and keep customers coming back for more.
Phone accessories
Phone accessories are a constant thing to sell in 2025, and with the market valued at $88.07 billion, growth is expected to continue at a healthy 6.8% annually. From phone cases to AirPod covers and screen protectors, accessories remain in high demand as new phone models are released. Personalized designs and sustainable materials are catching the eyes of shoppers looking to combine function with style.
Candles
Candles have transformed from simple light sources to essential home decor pieces. By 2025, the market is expected to reach $13.3 billion. As the most trending items 2025, candles are beloved for the ambiance they create, and their versatility makes them popular gifts during the holidays and special occasions. Unique scents, decorative designs, and handcrafted elements add to their allure, making them a must-have for any cozy space.
Drinkware
Drinkware has become a top trending product 2025, driven by sustainability and personalization trends. Reusable coffee mugs, water bottles, and insulated tumblers are flying off shelves. Shoppers are increasingly eco-conscious, and drinkware offers a practical yet stylish way to reduce waste. Customization – from engraved names to quirky designs – makes these products even more appealing.
Athleisure Clothing
Athleisure is here to stay, blending comfort with style in a way that resonates with modern consumers. Cycling shorts, sports bras, and leggings dominate the category, offering versatility that transitions from the gym to everyday wear. Athleisure’s popularity opens doors for merchants to source wholesale and apply their unique branding, turning simple products into fashion-forward essentials.
Jewelry
Jewelry remains one of the most personal and sentimental purchases consumers make. By 2025, the market is projected to reach $480 billion, with waterproof jewelry and resin pieces standing out as winning products to sell. Shoppers appreciate durable designs that can withstand daily wear, while handmade and customizable pieces add a special touch that mass-produced items often lack.
>> See more: 13 Best Jewelry Dropshipping Suppliers With High Quality Products In 2025
Home decor
Home decor is thriving, especially as people continue to invest in making their living spaces feel more inviting. Oversized blankets, electric throws, wooden accents, and digital frames are key products capturing the market’s attention. Seasonal trends, holiday shopping, and the ongoing desire for cozy interiors are driving consistent sales in this category.
>> See more: 20+ Best Home Decor Dropshipping Suppliers USA, UK, Europe…
Pet products
Pet products are another booming sector, with pet ownership on the rise globally. Custom dog bowls, cat trees, and dog bandanas are among the top sellers. Pet owners love spoiling their furry friends, and the demand for unique, high-quality pet products continues to grow. Customization, practicality, and aesthetically pleasing designs make pet items a go-to purchase for dedicated pet parents.
Top Trending Products to Sell on Amazon in 2025
As Amazon continues to dominate the e-commerce landscape, staying ahead of product trends can make a huge difference in your sales. If you’re ready to tap into the hottest markets, here’s a breakdown of ten trending product categories poised to drive significant growth.
Electronics
Electronics are always a hot commodity, and by 2025, the market is expected to reach a staggering $1291 billion. With the constant evolution of technology, items like surge protectors, gaming headsets, wireless lavalier microphones, and smartphone screen protectors continue to be in high demand.
Consumers are eager for high-quality accessories that enhance their tech experience or provide solutions for everyday inconveniences. Offering niche electronics that meet specific needs can set your store apart and drive consistent sales.
Clothing, Shoes, & Jewelry
Clothing, shoes, and jewelry remain timeless categories that thrive in the online retail space. The footwear industry alone is projected to hit $140.3 billion by 2033, with nearly three-quarters of sales happening online. Shoes are a consistent best-seller, and niche offerings such as athletic or sustainable footwear continue to capture attention. Jewelry, especially gold chain bracelets and waterproof designs, reflects a growing trend toward stylish, durable, and versatile pieces that appeal to both men and women.
>> See more: 15+ Best Clothing Dropshipping Suppliers [for Men, Women, Kids]
Home and kitchen products
Home and kitchen products continue to dominate Amazon, as consumers seek items that improve their living spaces. Popular products like insulated tumblers, under-cabinet lights, electric blankets, and vanilla-scented candles are flying off the shelves on Amazon. With more people investing in their homes, products that enhance comfort and convenience are particularly appealing. Seasonal items such as electric blankets also see spikes in demand, making this category one to watch year-round.
Health and household products
Health and household products are at the forefront of consumer spending, with fitness and wellness driving much of the growth. Whey protein powders, resistance bands, and vitamins remain top sellers as people invest in their health journeys. The rising interest in organic and natural health products also opens doors for merchants looking to offer unique wellness solutions. As the focus on self-care expands, health-related products present reliable sales opportunities.
Toys and games
Toys and games consistently rank among Amazon’s best-selling products. Trending products like writing tablets, RC drift cars, and remote-controlled gecko wall crawlers appeal to children and hobbyists alike. Toys that are educational, fun, and aligned with popular entertainment trends capture attention quickly. By keeping up with trending toys and unique game concepts, sellers can tap into both seasonal spikes and year-round demand.
Appliances
Appliances that simplify life are increasingly popular on Amazon. Countertop ice makers, air fryers, portable blenders, and beauty fridges are among the top-trending products to sell on Amazon. Consumers gravitate toward appliances that offer convenience and efficiency in their daily routines. Sellers who focus on compact, innovative, and stylish appliances can tap into the desire for practical yet aesthetically pleasing products.
Seasonal products
Seasonal products generate massive sales spikes during specific times of the year. Halloween costumes, fall-themed home decor, electric blankets, and Christmas decorations are just a few examples of trending products that fly off the shelves during their respective seasons. Smart sellers anticipate these trends, stock up in advance, and use previous years’ data to predict the next big seasonal hit.
Top trending products to sell on Tiktok
As we enter 2025, TikTok’s marketplace buzzes with trending products capturing massive attention. We’ve collected data from Tiktok Creative Center in Jan 2025 to show you the top viral products to sell on Tiktok:
Perfume
Perfume reigns as a TikTok sensation, racking up 322K in popularity and a staggering 11 billion total impressions. But here’s the twist—its CTR sits at just 2.02%. While everyone is watching, fewer are clicking. This suggests that while perfume content enchants users, it may be more about aesthetic admiration than driving instant action.
Interestingly, people interested in perfume also engage with Safety & Security, Dating & Matchmaking Services, Legal Services, Constructional Engineering, and Investment Advisory—an unexpected mix that hints at a diverse and sophisticated audience.
Phone Accessories: Cases, screen protectors, and stickers
Cases, screen protectors, and stickers are cashing in big time. With a CTR of 5.41% and CVR of 12.84%, they prove that when TikTok users see an accessory they like, they’re ready to buy. The category enjoys 270K in popularity and 5 billion impressions, making it a powerful e-commerce trending product.
With an average cost of 5M USD and a low CPA, advertising in this trending product category can be highly cost-effective, delivering a strong return on investment if campaigns are well-targeted and optimized. Related interests include Strollers & Cribs, Foreign Exchange Transactions, and Power Strips & Sockets—proof that practicality and tech-savviness go hand in hand.
T-Shirts
T-shirts, a staple in every wardrobe, hold a popularity of 252K and 3 billion impressions. Their CTR of 2.75% and CVR of 3.69% indicate a broad but not necessarily impulsive appeal. People love them, but they don’t always act fast. The associated interests are equally varied—Cryptocurrencies, Bicycles, Foreign Exchange Transactions, Pawn Shops, and Combat Games. This may seem diverse but could offer opportunities for niche targeting or cross-promotion. For example, marketing T-shirts with cryptocurrency-related designs or targeting users interested in bicycles or combat games. Clearly, T-shirt lovers have a taste for adventure and risk.
Shampoo & Conditioner
Shampoo and conditioner content enjoys a strong 176K in popularity and 9 billion impressions, yet its CTR lags at 1.54%. The relatively low click-through rate suggests that while hair care catches the eye, it doesn’t always inspire immediate action. Given the lower CTR, it may be beneficial to focus on creating more engaging and attention-grabbing content. Experimenting with different formats, such as tutorials, demonstrations, or user-generated content, could help to increase viewer interest.
However, the CVR of 4.99% shows that when users do engage, they’re more likely to convert. Related interests like Baby Formula, Exhibition Services, and Aesthetic Medicine hint at a mix of self-care enthusiasts and young parents.
Lipstick & Lip Gloss
Lipstick and lip gloss continue their beauty reign with 170K in popularity and 7 billion impressions. A CTR of 2.17% and CVR of 4.34% reflect steady engagement, though not at the level of other beauty categories. What’s intriguing? The audience overlaps with Baby Bedding, Overseas Education, and Strollers & Cribs—suggesting that beauty lovers might also be young parents or students looking to elevate their style.
Casual Dresses
Casual dresses hit the sweet spot with a balanced performance—164K popularity, 2 billion impressions, a solid 3.28% CTR, and a respectable 5.94% CVR. This category proves that fashion content isn’t just for scrolling—users are actively engaging and converting. The related interests, ranging from Wedding Celebrations to Diapers & Baby Wipes, indicate a mix of style-conscious individuals and practical shoppers.
Crossbody & Shoulder Bags
Crossbody and shoulder bags are a must-have, pulling in 162K popularity and 869 million impressions. The CTR of 3.08% and CVR of 3.91% suggest steady interest and moderate purchase intent. Surprisingly, the audience also shows an affinity for Gardening, Baby Food, and Other Beauty & Personal Care—an unexpected blend of practicality and style.
Trousers
Trousers hold strong at 162K popularity and 2 billion impressions, with an impressive CTR of 3.68% and a CVR of 4.8%. Fashion-forward yet functional, they attract an audience also interested in Feminine Care, Big Box Retailers, and Securities—pointing to a mix of fashion-conscious and finance-savvy shoppers.
Moisturisers & Mists
Moisturisers and mists bring skincare into the spotlight, with 153K popularity and 6 billion impressions. While the CTR sits at 2.06%, the real win is in the CVR—7.11%, meaning users who engage are highly likely to purchase. Interestingly, their related interests span Baby Feeding Supplies, Auction Services, and Early Childhood Education—indicating that this audience values both self-care and family care.
These trending product categories highlight the shifting desires of consumers in 2025, offering merchants numerous opportunities to expand and thrive. By tapping into these trends, staying creative, and focusing on quality, you can set your store up for long-term success.
