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Loyalty programs are especially effective as they create incentives through reward points, discounts, or membership cards. By utilizing these programs, your customers are more motivated to interact with your app, thus leading to higher conversion rates and higher revenue.
However, there are currently too many varieties of loyalty program apps, some superior than others. Which is why here at SimiCart we find it necessary to provide our reader with a list of the current best mobile loyalty programs that’s easily implementable to your business for higher revenue!
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What is a loyalty program app?
A loyalty program app is a digital platform that enables customers to engage with a business’s loyalty program through their mobile devices. Loyalty program apps typically replace traditional paper or plastic loyalty cards, allowing users to earn points, vouchers, and other rewards conveniently. Customers can track their reward points and redeem rewards directly from their smartphones, enhancing their shopping experience.
Key Features of Loyalty Program Apps
- Digital Interaction: Customers can access their loyalty cards via mobile wallets like Google Pay and Apple Wallet, making it easy to manage their rewards.
- Point Accumulation: Users earn points for purchases, which can be redeemed for discounts, gifts, or exclusive products once a certain threshold is reached.
- Customer Engagement: These apps often include features that encourage customer interaction, such as referrals or social media sharing, which can further enhance brand loyalty.
How a mobile app can increase customer loyalty?
1. Offer a variety of ways to get rewarded
There are several ways to leverage customer relationships to add value to your business. Loyalty program apps offer rewards encourage active participation. Beyond purchases, you can foster loyalty by motivating customers to keep earning rewards through your app.
This program not only builds loyalty but also turns customers into brand advocates. With trust in traditional ads declining, people increasingly rely on friends, family, and customer reviews. To enhance your program, reward customers for successful referrals or sharing on social media. As a result, mobile app loyalty program turns every customer into a marketer, attracting high-potential leads. Referred customers have a 37% higher retention rate.
2. Create both desirable and achievable rewards
A loyalty program is a win-win: offer value to customers, and they’ll return the favor with loyalty. The key is providing rewards that are both appealing and achievable, making it hard for customers to switch to competitors.
Customers will keep coming back if your brand offers unique benefits. Be clear about these perks to ensure they see the value and are motivated to return. Rewards can range from discounts and coupon codes to free gifts, but the best reward is one that resonates most with your target audience. Understand what works best for each customer stage to maximize results.
Remember that the first reward is crucial for engagement. An easy-to-earn welcome customer reward encourages customers to return from the moment they join. To keep them engaged, offer incentives like email or social account registration. Balancing desirable and attainable rewards will drive actions and build loyalty.
3. Give increasing rewards for moving up the loyalty ladder
The success of your mobile loyalty program isn’t just about sign-ups—it’s about active participation. After attracting customers, the real challenge is keeping them engaged and motivated for the next reward, while encouraging profitable actions. To achieve this, gamify the experience, making shopping exciting and rewarding.
Offer top customers benefits that reflect their value to your brand, and showcase these rewards to inspire others. By increasing rewards as customers progress, you provide continuous motivation for them to return and strengthen their loyalty.
Besides, enhance the journey by letting customers track their progress towards the next reward. Seeing the next goal will boost participation. For added urgency, limit the time to achieve appealing rewards, encouraging immediate, profitable actions.
4. Remind your customers outside your app with Push Notification
In-app incentives help keep customers engaged, but to maximize mobile loyalty solution, you need to remind them outside the app as well. Push notifications are the perfect tool for this, offering real-time, attention-grabbing messages with a click-through rate of 17%-20%, far surpassing the 2-3% of emails.
When used effectively, push notifications can boost your loyalty program by highlighting benefits or reminding users of expiring rewards. This constant reinforcement drives value, encourages in-app interactions, and intensifies the impact of your program. Leveraging push notifications is a powerful way to enhance engagement and results.
>>> Read more: PWA Push Notifications Integration: The Actionable Guide
5. Monitor and measure your app’s performance
After making a lot of efforts to optimize your loyalty program, you want to make sure things go on well. You can do it by keeping track of some important metrics for your program and making timely changes to improve it. For measurement of your program success, here are some suggested indicators to keep tabs on:
- Monthly Active Users: the number of unique app users for a thirty day period.
- Average Order Value: the average total of every order placed with your business over a defined period of time.
- Repeat Purchase Rate: the proportion of customers that have shopped more than once.
- Customer Lifetime Value: the net profit attributed to the entire future relationship with a customer.
- Point Redemption Rate: the percentage of your issued points that are being converted into a reward.
Top 7 Customer Loyalty Programs Apps to Retain Customers
1. Shopkick
6 million individuals use Shopkick, which makes it the most utilized app-based loyalty programs. Shopkick has the partnership with Macy’s, Target, Best Buy and JC Penney, and additionally with payment suppliers like Visa and MasterCard, and brands, for example, P&G and L’Oreal.
With shopkick, customers get focuses (called kicks) for entering a store and further kicks for checking and acquiring items. Customer loyalty reward programs come as tokens for the store being referred to.
Features:
- Redeemable digital gift cards
- Earnable reward points (kicks) in-store and online
2. Belly
Belly has more than 6,000 dealers, so like shopkick it’s one of the greater loyalty program apps out there. For a few dealers, this can serve as a kind of disadvantage but for customers, it’s the opposite since the feature opens a whole new level of independence for the customers as they don’t need to rely on cooperation with a client administration body.
Belly also integrates with email and social media to help merchants spread their presence. This customer loyalty program app is a great choice for merchants to create attractive loyalty programs and retain customers effectively.
Customers put their loyalty card or QR card over the tablet camera and this overhauls the vendors database and qualifies clients for prizes.
Features:
- Collect customer info after their first visit
- Customer rewards
- Track customer activity
- Facebook, Twitter, and Yelp integrations
3. Smile.io
Smile.io customer loyalty mobile platform consists of three main features: Points, VIP, and Referrals. A point-based system to motivate your customers to keep coming back and spend more; VIP status to keep your best customers engaged; and a Referrals system to encourage customers to spread the good word of your brand.
Additionally, you’ll also find it an easier time to create a reward program that speaks your brand’s personality with Smile UI. The customer loyalty app also features Smile Admin which makes managing your customers and your reward campaigns a whole lot easier. Smile Admin also features Reward Emails which is a email editor that helps you create engaging email templates.
The facebook promotion allows merchants to run the promotion to different target customers with different amount of money, so one can anticipate that Pirq will provide good loyalty program.
4. Say2B
Say2B customer loyalty mobile app allows you to trial their program and experience their full-fledged features. The loyalty program app has various features including the ability to reward your customers with gifts, coins, and discounts; as well as the ability to create and send notifications with personalized targeted messages, which is a great way to bring both your old and new customers back.
The system is super easy to set-up, with support for multi-location. Say2B also boasts an average increase of 32% in the number of orders attained so you can’t go wrong with this one.
Features:
- Easy to set up campaigns
- Send emails and push notifications in just a couple of clicks
- Multi-location support
- Earnable gifts, coins, discounts, and holiday greetings
5. Spendgo
This customer loyalty app provides rewards based on the amount of purchases done by the customers. Upon reaching a specific spending threshold, customers will be able to receive rewards.
With Spendgo, customers can easily track their reward progress whether they’re at store, online, or on mobile. Furthermore, they can scan a QR code to gain scores if they are away from the point of sale. Customers could enter their phone numbers to gain reward points and use points for purchases if they want to.
Features:
- Easy to use
- Earn points on every purchase
- Redeemable personalized rewards
6. Loopy Loyalty
Loopy Loyalty brings a new way for you to create custom Digital Loyalty Cards which can be stored on the user’s Google Pay or Apple Wallet. Additionally, the loyalty program app also features the ability to send targeted messages to your customers, making it the go-to for small businesses.
Features:
- Customizable digital stamp cards
- Send personalized messages directly to your customers’ lock screen
- Issue stamps and rewards in a single scan
- Searchable transaction history
7. FiveStars
FiveStars’s intelligent automation makes the whole process a lot easier for you. The loyalty system app keeps track of your customers and automatically sends them reward once they have reached a threshold in the reward journey. The loyalty program app comes with a dashboard of its own which should help you have an easier time keeping track of everything.
Features:
- Dedicated Fivestar Dashboard
- Earnable points and gifts on purchases
- Learn your customers’ names and preferences with Fivestar software
Conclusion
Successful mobile app loyalty programs are powerful enough to send your brand to the top of the chart. If you want to get there quickly, don’t set mobile app out of the competition. Mobile engagement is a fast growing trend that your brand loyalty strategy should not miss. Combining engaging reward programs with a powerful mobile app can create an exceptional experience that wins customer loyalty for years to come. Taking advantage of the most loyalty program apps by providing rewards through an app is the key to build long-lasting customer relationship and long-term success for your brand.
