[CASE STUDY] How Maison Regard Made Its Mobile App the Main Sales Channel for Its Lash Extension Business
Maison Regard, a French supplier of professional lash extension products and training, partnered with SimiCart to launch a mobile app built around a clear goal: making mobile the primary way customers shop and learn.
About the customer
- Name: Maison Regard
- Country: France
- Platform: Shopify
- Website: shop.maisonregard.fr
- Goods: Professional lash extension products (glues, kits, accessories) and online training courses for lash technicians
Why go mobile
When asked why Maison Regard wanted to build a mobile app, the team checked every box:
- Move to mobile app as the main sales channel
- Improve user experience via mobile features
- Enhance customer engagement & loyalty
- Strengthen brand identity
They also named specific must-haves going in: beautiful app design and smooth user experience.
Solutions
SimiCart plan: Pro
Bringing product reviews into the app with Judge.me
Maison Regard uses Judge.me to collect customer reviews on its online store — and has built up a strong review base across nearly 100 products. As an out-of-the-box feature, the Judge.me reviews are also featured in the app, pulling those ratings and comments directly onto each product’s page. For a merchant selling professional-grade beauty products to technicians who need to trust the tools they’re using, having that review credibility visible at the point of purchase reinforces confidence right where the buying decision happens.
Bringing training courses directly into the app
Maison Regard sells both products and online training courses for lash technicians. SimiCart’s team linked the merchant’s course content so customers can open and access it directly within the app, rather than being redirected elsewhere — keeping the learning experience as seamless as the shopping experience.
Custom typography to match the brand’s elegant identity
To meet Maison Regard’s brand-identity goal, SimiCart’s team styled the app with a serif font, giving it a more elegant, editorial feel consistent with the brand’s positioning — rather than shipping with a generic default look.
Results
Maison Regard’s app went live in February 2026 — just days after onboarding with SimiCart. Since launch:
- 50+ downloads on Google Play
- The mobile app has paid for itself many times over since launch
A 5-star review from the merchant after 5 months of use: “Je recommande l’application qui est très fonctionnelle et le personnel est extrêmement réactif. Merci beaucoup.”
(“I recommend the app, which is very functional, and the team is extremely responsive. Thank you very much.”)
The app is live on both major app stores:
