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Suppose that you’ve got dozens of customers visiting your store page, some of them might even have shared your products but nevertheless your conversion rate still turns out to be abysmal. There are, of course, tons of reasons for this but one very frequently reason might be because of your lack of Call to Action (CTA) buttons.
What is a Call-to-Action button?
Online customers, after all, are like that of real customers in a brick and mortar store who are in desperate need of a general direction. And that’s essentially what CTA buttons are—a means for directing the customers. Your store might be doing just fine without an overabundant of CTA but you never know what you are missing if you’re not optimizing your store page to the fullest.
CTA buttons tell the visitors where to click, what to do next and where to buy products. It helps to highlight the checkout path and turns visitors into customers as fast as possible.
For example, you can see the picture below. The call to action button is the “Buy now” or “Add to cart” button which are the two most common CTAs in eCommerce.
Call-to-action buttons: Triple your mobile app sales revenue by adopting the best practices
CTA buttons are vital to the success of every eCommerce business, which is why they need to be as optimized as possible. Below are some of the current best practices that can potentially triple your revenue:
Produce a sense of urgency
It’s in human nature to be drawn toward things that are urgent and scarce. It’s for this reason that CTA buttons that produce a sense of urgency are used by almost every brand that knows what they’re doing.
From a quick glance through some of the more popular brands, you could see buttons like “Buy now-limited time only”, “limited offer”, etc almost everywhere.
Keep it simple but outstanding
Your CTA buttons need not be overly long and too dramatic. In fact, most people prefer the elegant design of CTA buttons such as the one below over the eyesores that are the CTA buttons of most low-quality websites.
As you can see from the example above, successful store pages tend not to overdo their CTA buttons. In fact, they try to make the user experience as streamlined as possible by removing all the unnecessary distractions.
Contrary to popular belief, you wouldn’t want to bombard your user with information as statistics show that the practice is outdated and even counter-effective.
Choose the catchiest color for call-to-action buttons
While choosing the appropriate color for your CTA buttons might sound easy, it’s actually not. There are just too many variables of colors and while one color might work at one particular time, it might not work throughout your whole campaign, which is why it’s very important that you could find one color that fits in with your store’s natural theme and yet still be able to stand out when necessary.
Keep it “above the fold”
Above the fold (the first half of your homepage) is where your money is at. It’s where most visitors pay attention to when they first encounter your store, and it’s also these above the fold CTA buttons that can potentially course the rest of the user’s journey and decide your conversion rate.
Closing words
CTA Optimization might sound easy in theory but in practice, it’s not. To successfully implement a CTA campaign that can boost your revenue, not only do you must have a firm grasp of the user’s journey but you must also possess the creativity and conceptualization skills needed for a proper visualization of the best CTA placement and designs.
Hopefully, with these tips, you can find yourself gaining higher revenue and conversions. However, optimizations don’t stop at just these. For a closer look at some of the current best practices of well-doing retailers, check out our five-chapter guide on Mobile App Design Principles.
