How to Market Shopify Store: 15+ Best Strategies on Google + Social Media Platforms

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Marketing your Shopify store effectively is crucial for turning your e-commerce dream into a reality. Simply having a great store and products isn’t enough; you need a solid strategy to attract visitors and convert them into paying customers. So How to market Shopify store?

Leveraging the vast reach of Google and the engaging nature of social media platforms offers powerful avenues for growth. A well-rounded marketing strategy—combining SEO, paid advertising, content marketing, and community building—can boost brand visibility, drive high-intent traffic, and foster lasting customer relationships.

Ready to take your Shopify store to the next level? Let’s explore the best strategies to promote your Shopify store right now!

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I. How to market Shopify store on Social media?

1. Organic Social Media Marketing

Did you know that 78% of shoppers say social media influences their buying decisions? That means your Shopify store has a huge opportunity to grow—without spending a dime on ads. Organic social media marketing is all about building real connections, creating valuable content, and turning followers into loyal customers.

How to market Shopify store by organic social? — How to market Shopify store through organic social?

Best Organic Social Media Marketing Tactics:

Building community by replying to comments and asking for feedback.
Sharing customer photos and celebrating them.
Posting behind-the-scenes content to connect with the audience.
Educating the target audience in a fun and creative way.
Creating and sharing original, high-quality content (product highlights, customer reviews, UGC).
Telling the personal brand story to engage customers emotionally.
Interacting with customers and replying to comments.
Studying competitors for content inspiration.
Utilizing features like Instagram Reels and Stories for product showcasing.
Consistent posting is crucial

>> Explore: 10 Best Shopify Review Apps With Pictures in 2025

2. Paid Social Media Advertising

With paid ads on social media, you can put your products in front of a vastly wider audience than any organic effort could muster, and an audience that is more finely targeted and defined. By paying for the ads—especially on platforms like Facebook, Instagram, TikTok, etc.—you can achieve faster growth, validate your products faster, and drive more immediate traffic and sales to your Shopify store.

Tiktok ads is a new way of how to market Shopify store

Best Paid Social Media Advertising Tactics:

Running targeted ads on platforms like Facebook, Instagram, and TikTok to reach specific demographics (QTBIPOC and LGBT communities, young fashion-conscious professionals).
Using visually engaging ads.
Testing ad creatives organically before investing in paid ads.
Experimenting with different ad formats.
Monitoring and refining ad performance for maximum ROI.
Leveraging demographic and interest targeting.
Utilizing lookalike targeting to reach new customers similar to existing ones.

3. Influencer Marketing

If you’re wondering how to promote your Shopify store, leveraging influencer marketing can give you an instant edge over competitors and help you reach potential customers who are ready to buy. In fact, businesses make an average of $5.78 for every $1 spent on influencer marketing, proving it’s a cost-effective way to boost visibility. By partnering with influencers who have a significant and engaged following, you can get your products in front of the right audience, establish trust through authentic endorsements, and drive traffic and sales.

Best Influencer Marketing Tactics:

Partnering with influencers (chefs, food bloggers, individuals with large followings) to promote products.
Providing influencers with special discounts and affiliate links to drive sales.
Building brand awareness and trust through influencer collaborations.
Requesting a Media Kit to analyze engagement rate and audience demographics.
Finding influencers on platforms like Upfluence and TikTok Creator Marketplace.

4. Building Community on Social Media

Successful brands don’t just sell products—they create a movement that customers want to be part of. By building an engaged community, you turn customers into brand advocates who help spread awareness. If you’re looking for how to make your Shopify store popular, invest in authentic conversations and user-generated content to create a loyal following.

Best Tactics for Building Social Media Community:

Creating Facebook groups like “[BRAND] VIP Community” for customers to share and discuss the brand.
Encouraging discussions, feedback, and user-generated content within the community.
Include a button on your website and a link on your thank you page, and send email blasts to customers inviting them to join the community.

5. Utilizing Short-Form Content

From 2020 till now, short-form video content has exploded in popularity, offering a highly effective way to grab attention, showcase your products, and drive traffic to your Shopify store. Platforms like TikTok, Instagram Reels, and YouTube Shorts provide a massive audience and unique opportunities to connect with potential customers through concise and engaging videos.

Best Tactics for Utilizing Short-Form Content:

Utilize Instagram Reels, TikTok, and YouTube Shorts as key platforms for short-form video.
Experiment with formats like unboxing videos (showing the experience of receiving your product), and behind-the-scenes content (giving a glimpse into your brand’s operations).
Aim for short, attention-grabbing videos that deliver your message quickly and effectively.

II. How to market Shopify store on Google?

6. Search Engine Optimization (SEO)

For those who ask how to promote your Shopify store for free, SEO is the best answer. Unlike paid ads, which stop generating traffic the moment you stop spending, SEO works as a long-term investment, continuously bringing in potential buyers without ongoing costs. In fact, 68% of online experiences begin with a search engine, and the first five organic results on Google account for over 67% of all clicks (Backlinko, 2024).

Best SEO Tactics:

Optimizing the Shopify store to appear at the top of search results for relevant keywords (eco-friendly shoes, sustainable footwear, iPhone case).
Conducting keyword research to identify relevant terms.
Focusing on long-tail keywords for more qualified leads.
Integrating keywords into product descriptions, titles, and meta tags.
Optimizing title tags and meta descriptions within character limits.
Ensuring the website loads quickly.
Creating blog content around relevant topics to boost SEO and position the brand as a leader.
Using Shopify SEO apps like Smart SEO to optimize the store.

>> Download: Shopify SEO checklist in PDF and Google Sheets for free

7. Paid Search Advertising (Google Ads/PPC)

Paid Search Advertising, often through Google Ads (PPC – Pay-Per-Click), allows you to display ads at the top of search results for specific keywords. This strategy provides immediate visibility, drives targeted traffic to your Shopify store, and can deliver a strong return on investment when implemented effectively.

Best Paid Search Advertising Tactics:

Using pay-per-click (PPC) ads to appear at the top of search results above organic listings.
Selecting relevant keywords to trigger ads.
Bidding on keywords for ad placement.
Focusing on long-tail keywords for cost-effectiveness.
Optimizing ad relevancy and click-through rate (CTR) to improve quality score.
Highlighting a relevant SEO keyword and a product in paid search.

8. Content Marketing for SEO

Content is king and content marketing for SEO involves creating and distributing relevant and consistent content, such as blog posts, articles, guides, and videos, that are optimized for search engines. Utilizing content marketing not only improves your store’s search engine rankings but also builds trust, establishes your brand as an authority, and nurtures relationships with your target audience.

Best Content Marketing Tactics for SEO:

Starting a blog to share stories, customer testimonials, and relevant topics.
Producing quality, SEO-optimized content to rank higher in Google search results.
Building relationships and trust with customers through blog content.

>> Explore: 17 Best Shopify Blog Templates in 2025 (Free + Paid)

9. Utilizing Google Shopping Ads

Google Shopping Ads (usually managed via Google Merchant Center and Google Ads) are a great means of grabbing some attention from shoppers who are ready to buy. By prominently presenting product images, titles, prices, and your store name in seriously visible positions on search results, you may directly attract high-quality traffic to your product pages.

Best Tactics for Utilizing Google Shopping Ads:

Utilize the Shop App to manage and run Google Shopping Ads.
Employ Google Feed Apps to seamlessly integrate your product data with Google Merchant Center.

10. Retargeting Ads

Retargeting ads is a good answer to the question of how to advertise Shopify store. It allows you to display ads to these past visitors as they browse other websites and social media platforms. By reminding them of the products they viewed or offering special incentives, you can significantly increase your conversion rates and recapture potential lost sales.

Best Retargeting Ad Tactics:

Employ display ads alongside email marketing to reach customers in their inboxes and while they browse the internet.
Utilize your customer email list for coordinated ad targeting on platforms like display networks, Facebook, Instagram, TikTok, and Pinterest.
For platforms like Klaviyo, import your email lists and segments for more effective retargeting campaigns.

11. Strategies Combining Social Media Content for Google Ads

Repurposing high-performing organic social media content as paid advertisements on Google allows you to scale your reach and attract a highly targeted audience. Since ads based on top-performing organic content can see up to 60% lower customer acquisition costs (Meta, 2024), this strategy ensures you’re investing in creatives that have already resonated with your audience.

Before spending heavily on new ad creatives, test your best-performing social media content as paid ads. By leveraging posts that have already driven engagement, you increase the likelihood of higher click-through rates, better conversion rates, and a stronger return on investment.

III. Other Tactics to advertise your Shopify store

12. Email and SMS Marketing

52% of consumers made a purchase directly from an email in the last year, according to Marigold’s 2024 Consumer Trends Index. Email and SMS marketing allow you to send targeted messages directly to your subscribers’ inboxes and phones. From welcoming new customers to announcing promotions and recovering abandoned carts, these channels offer powerful tools for building loyalty and boosting sales.

Email marketing is good way of how to promote Shopify store for free

Best Email and SMS Marketing Tactics:

Collecting customer information through website popups.
Implementing abandon cart sequences to recover lost sales.
Building relationships through email with product updates and promotional offers.
Delivering time-sensitive updates and deals via SMS for immediate action.
Using email marketing for remarketing to past customers.
Segmenting email lists based on customer interests for personalized content.
Automating email campaigns using triggered emails.

13. Affiliate Marketing

Affiliate marketing is a powerful way to drive traffic and sales to your Shopify store without a significant upfront cost. This strategy relies on partnerships with individuals or businesses (affiliates) who promote your products and earn a commission for each sale they generate. Since affiliate marketing accounts for 16% of all eCommerce sales worldwide (Statista, 2024), it has become a proven method for expanding reach and tapping into new audiences.

Best Affiliate Marketing Tactics:

Paying a commission for every sale brought by affiliates.
Leveraging platforms like TikTok Shop or apps like UpPromote and Social Snowball to set up affiliate programs.
Turning influencers into brand ambassadors with affiliate links.
Empowering customers to share their codes for commissions.

14. Referral Marketing

Acquiring new customers can be expensive, but referral marketing offers a cost-effective alternative. With customers being four times more likely to buy when referred by a friend (Nielsen, 2024), referral programs provide a natural way to reduce ad spend while increasing conversions. Rewarding existing customers for sharing your store with their network allows you to scale word-of-mouth marketing effortlessly.

refferal strategy — How to market your Shopify store using a referral strategy?

Best Referral Marketing Tactics:

Incentivizing loyal customers to refer friends and family.
Implementing double-sided referral programs where both the referrer and the referred get a discount.
Ensuring the referral program is simplistic and easy to use.
Using apps like Referral Candy to create referral programs.

15. Offline Marketing

Don’t underestimate the power of real-world interactions to boost your online Shopify store! Offline marketing tactics can complement your digital efforts by creating tangible brand experiences, generating local buzz, and providing opportunities for direct customer feedback. While your primary sales happen online, offline engagement can build brand awareness and drive online traffic.

Best Offline Marketing Tactics:

Take your Shopify store “on the road” to different marketplaces or festivals.
Talk to people at community events and share information about your products. Face-to-face interaction can be very effective for generating initial interest and word-of-mouth referrals in your local area.

Here are 15 popular methods to promote your Shopify store in 2025. Hopefully, this article has helped you find the best answer to the question, “How to market Shopify store?” Finally, don’t forget to follow SimiCart by subscribing to our newsletter to stay updated with the latest insights on Shopify and eCommerce!