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Ecommerce marketplaces have become a dominant force in the online shopping landscape, driving significant growth in the industry. In 2023, it is predicted that 17% of all transactions will take place through online marketplaces. These platforms offer a powerful opportunity for businesses to reach a broader audience and scale quickly.
We’ve researched top 14 eCommerce marketplaces that attract millions of visitors each month. To help sellers reach the right audience, we’ve categorized list of online marketplaces by region, so no matter where you’re located or who your target market is, you can find a marketplace that suits your business goals. Let’s dive into them!
>> Read more:
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- 11 Best Ecommerce Platforms for B2B Businesses in 2025
What is an eCommerce marketplace?
eCommerce marketplace, or online marketplace, is a shopping platform that offers consumers different products from various sellers. Big companies that operate the marketplace, such as Amazon or Alibaba, are responsible for the eCommerce operation & platform for sellers.
Besides marketplaces selling general products that we have long been familiar with, there are also niche online marketplaces like eCrater and iHerb, or fashion-focused marketplaces such as Zalando and ASOS.
Consumers prefer shopping on eCommerce marketplaces thanks to the convenience it offers. They can find products of different brands coming from various retailers or vendors in a neat and categorized manner, as well as compare options instantly. Besides, most online marketplaces deliver a seamless shopping experience without any hassle, especially during the checkout process.
14 trending marketplace websites in 2025
As e-commerce continues to surge, with global online sales are forecast to rise to $6.56 trillion in 2025, consumers and businesses alike are flocking to the most dynamic marketplace platforms. According to Similarweb’s latest data (November 2024), these trending marketplace websites are not only shaping buying habits but also driving digital commerce to new heights. Here’s a list of the best marketplaces leading the charge.
#1. Amazon.com
Amazon is the most visited online marketplace, with over 518.2M Monthly Unique Visitors in the US alone, making it an ideal platform for global business expansion. Its vast product range and efficient fulfillment services attract millions of customers worldwide.
While some small and mid-sized businesses hesitate due to high fees, the potential to reach a massive customer base makes it worthwhile. Amazon also offers automation tools and the option to use Fulfillment by Amazon, streamlining logistics for store owners.
- Region/Country: Global
- Estimated monthly traffic: 2.706B (only for domain Amazon.com)
- Fee: Depending on your selling plan, product category, fulfillment strategy, and other costs. It often varies from 8% to 20% on every sale.
#2. Temu.com
TEMU, a cross-border eCommerce marketplace launched by Pinduoduo in September 2022, has quickly gained traction in top global online marketplaces. As of November 2024, it attracts over 678 million visitors monthly, ranking as the second-largest marketplace worldwide, just behind Amazon.
TEMU offers a comprehensive solution for sellers, handling logistics, warehousing, and after-sales services. This allows sellers to focus on product development, while TEMU manages the complexities of fulfillment and customer service, improving operational efficiency. However, TEMU faces challenges in logistics execution and expanding its product range.
Currently, TEMU’s logistics time ranges from 7 to 15 business days, a marked improvement but still slower than Amazon by 1 to 3 days. Its inventory mainly focuses on clothing, household goods, and daily essentials, leaving room for expansion into other categories.
- Region/Country: Global
- Estimated monthly traffic: 678.5M
- Fee: While Temu offers a free account setup, sellers should be prepared to pay various fees that can impact their profit margins, including monthly subscription (39$), referral (2% to 5% of the sale price), closing, and potentially fulfillment fees depending on their selling model and product category.
#3. eBay.com
eBay is a powerful online marketplace platform that offers access to 157M unique visitors across 190 global markets. It provides an opportunity to reach a large customer base and expand your business internationally.
Like Amazon, eBay is merchant-friendly, with various shipping options and affordable storefront pricing plans. These plans help reduce listing fees, customize your shop, and promote your brand effectively.
You can sell both used and new items, but after the first 200 free listings each month, eBay charges a non-refundable listing fee. To succeed, it’s crucial to analyze the market and calculate your product margins carefully.
- Region/Country: Global
- Estimated monthly traffic: 604.5M
- Fee: eBay only charges once your item is sold, up to a 14.35% final value fee and $0.30 per order.
#4. AliExpress.com
Belonged to the giant eCommerce company Alibaba Group, AliExpress is another huge cross-border online marketplace with users coming from more than 230 countries. What makes AliExpress a great eCommerce marketplace for small businesses to expand internationally is that it provides a localized shopping experience – the platform is available in 18 languages.
Specialized in B2C transactions, AliExpress is surely holding diverse customer groups seeking various products and items. It’s said that everything you need can be found in this marketplace, meaning that it’s a chance for sellers to discover new business niches that are less competitive than the prominent ones.
- Region/Country: Global
- Estimated monthly traffic: 588.5M
- Fee: You’ll pay a commission fee of 5-8% on every transaction depending on the product category. There are no overhead fees to sell on this online platform.
#5 Rakuten.co.jp
Rakuten, often called the “Amazon of Japan,” dominates Japan’s ecommerce marketplace, with 40% of shoppers using it as their primary platform. Although Rakuten closed its U.S. marketplace in 2020, it remains a trusted choice for global brands like Dell, Lenovo, and Dyson.
Rakuten allows sellers to customize stores, edit product descriptions, and add blog posts to create a personalized shopping experience—setting it apart from many other platforms. For international sellers, opening a shop on Rakuten Ichiba is straightforward, with multilingual support in English, Korean, Chinese, and Japanese to ease localization challenges.
Region/Country: Japan
Estimated monthly traffic: 469.0M
Fee: You have to pay $33 for the seller fee per month, 8% – 10% for the category fee, and $0.99 for commission.
#6 Walmart.com
Walmart, founded by Sam Walton and his brother Bud in 1962, began as a high-volume, low-margin retailer. It entered the ecommerce marketplace in 2000 with its own webstore and launched the Walmart Marketplace in 2009, gaining momentum by 2016. By October 2024, Walmart.com recorded 454.85 million visits, showcasing its strong presence in online retail.
- Region: North America
- Estimated monthly traffic: 432.1M
- Fee: Walmart Marketplace charges no setup or monthly fees. Sellers pay a referral fee of 6% to 20% per sale, with many categories around 15%.
#7. Ozon.ru
Ozon.ru is Russia’s largest ecommerce marketplace, offering a vast product range from electronics to baby items. Known as “the Amazon of Russia,” it attracts 423.8M monthly visits and provides services like 24/7 shopping, international delivery, and ticket booking. Its mobile app enhances convenience with exclusive promotions and easy access to its extensive catalog, making Ozon a top choice among online marketplaces.
- Region/Country: Russia
- Estimated monthly traffic: 423.8M
- Fee: Ozon.ru charges sellers a sales fee that varies by product category, generally around 10%. These fees may differ depending on the seller’s fulfillment method (realFBS or FBP) and the seller’s country of origin
#8. Etsy.com
One of the leading online marketplaces worldwide for selling handmade stuff, vintage items, and craft supplies is Etsy. If your business specializes in serving the arts and craft community, you may want to consider Etsy as your marketplace of choice.
As Etsy focuses on such a niche market, it’s no surprise that its annual revenue is far lower compared to other global marketplaces on this list. However, selling on Etsy gives you access to a laser-focused target audience that you can hardly find elsewhere.
Gaining around 400 million visits each month, Etsy can be a great place to start if you are new to online selling sites. Besides exploring the large consumer base, you can customize your own pop-up storefront and utilize built-in tools to market your products.
- Region/Country: Global
- Estimated monthly traffic: 417.4M
- Fee: You’ll be charged a $0.20 listing fee and a 5% transaction fee for each item you sell on Etsy.
#9. Wildberries.ru
Wildberries.ru, Russia’s largest ecommerce marketplace, has dominated the sector since its launch in 2004 by Tatiana Bakalchuk. Starting from her apartment, it now offers millions of products—from clothing to electronics—across Russia and nearby regions.
Combining online shopping with over 9,200 physical pickup points, Wildberries ensures convenience and accessibility, fueling rapid growth. With 13% market share and expansion into Europe, it’s a leading force in global online marketplaces.
- Region/Country: Russia, Europe
- Estimated monthly traffic: 351.8M
- Fee: Wildberries charges commission fees on sales that range from 2% to 25%, depending on the product category. Additionally, there is a 5% fee for transactions under the Delivery by Seller (DBS) scheme.
#10 Avito.ru
Avito.ru, a leading ecommerce marketplace in Russia, was launched in 2007 by Swedish entrepreneurs Jonas Nordlander and Filip Engelbert. It attracts over 40 million monthly users and hosts 150 million active listings, offering a wide range of goods and services, from real estate to vehicles.
Users can post ads for free, with optional paid features for better visibility. Known for its massive user engagement, the platform sees over 500,000 new ads daily. Avito’s revenue comes from advertising and premium seller services, solidifying its status as a top player in the global online marketplace sector. Recently, Kismet Capital Group acquired Avito for $2.4 billion, underscoring its market dominance.
326.7M
- Region/Country: Russia, Egypt, Morocco
- Estimated monthly traffic: 326.7M
- Fee: Avito.ru does not charge a fee for posting ads. Users can list items for free, but there are optional paid features available for enhanced visibility, such as highlighting ads or using advanced search functionalities.
#11 Coupang.com
Coupang is a leading ecommerce marketplace in South Korea, renowned for its fast delivery services and wide product range. Founded in 2010 by Bom Kim, it revolutionized the online shopping experience by offering same-day or next-day delivery on millions of items, including groceries and household goods.
With over 100 fulfillment centers, Coupang ensures efficient order processing and rapid delivery through its signature Rocket Delivery service. Its customer-focused approach continues to make it a top player in the South Korean online marketplace, providing an innovative shopping experience that prioritizes convenience and satisfaction.
- Region/Country: South Korea
- Estimated monthly traffic: 268.9M
- Fee: Coupang charges sellers several fees, including Monthly Service Fee (50,000 KRW for sellers exceeding 1 million KRW in monthly GMV), Sales Commission (ranges from 6% to 10.9% depending on the product category)
#12 Flipkart
To expand your business in India, one of the world’s largest markets, Flipkart is a leading ecommerce marketplace platform to consider. Initially launched as a book-selling platform, Flipkart now offers over 80 million products, making it Amazon’s biggest rival in the region with nearly 177 million monthly visits.
Currently, Flipkart supports only domestic orders within India, leveraging its logistics partner Ekart for efficient delivery across the country. Sellers can start with just one product, benefiting from services like dedicated storage, expert quality checks, and faster fulfillment. This makes Flipkart an excellent choice for entering the competitive Indian ecommerce market.
- Region/Country: India
- Estimated monthly traffic: 241.6M
- Fee: Flipkart charges you a commission fee based on category, a collection fee, and a fixed fee.
#13 Mercado Libre
Mercado Libre is the largest ecommerce marketplace in Latin America, founded in 1999 and headquartered in Montevideo, Uruguay. Operating in 18 countries, including Argentina, Brazil, and Mexico, it serves over 148 million active users. The platform enables users to buy and sell a variety of products through auctions or fixed prices.
Especially, Mercado Libre has its own integrated services, including Mercado Pago for payments, Mercado Envíos for shipping, and Mercado Publicado for advertising. The platform also allows brands to establish official stores for better visibility. Over the years, it has grown significantly, with online sales increasing by 150% from 2019 to 2022, helping to expand ecommerce access across Latin America.
- Region/Country: Latin America
- Estimated monthly traffic: 241.0M
- Fee: The commission fee ranges from 16% to 17.5%. There is no listing fee.
#14 Taobao.com
Taobao, an eCommerce marketplace owned by Alibaba Group, primarily serves consumers in China, Hong Kong, Macao, and Taiwan. Unlike AliExpress, which focuses on international markets, Taobao’s roots are in catering to Chinese customers. Initially launched as a competitor to eBay China, Taobao’s success eventually led to eBay’s exit from the market.
As a C2C platform, Taobao offers a wide variety of products, making it a great choice for entrepreneurs looking to tap into one of the world’s largest consumer bases. If you plan to sell in this region, Taobao is one of the best online marketplace options to explore.
- Region/Country: China
- Estimated monthly traffic: 203.1M
- Fee: You will be charged a 0.55% fee for every successful sale
FAQs
eCommerce marketplace is a shopping platform to facilitate commerce between sellers and buyers. Meanwhile, an eCommerce platform is a software that allows you to create and manage all the commerce functions, such as marketing, operations, and logistics at your own online store so that consumers can view and place orders.
Top marketplace platforms include: Shopify, Magento, Wix, Woocommerce,…
=> Read more: Best eCommerce Platforms in 2025 for Your Online Business
Amazon is the world’s leading ecommerce marketplace, with a total GMV of $362 billion in 2022 from Amazon.com alone. Across its global domains, including Amazon.co.jp, Amazon.co.uk, Amazon.de, and Amazon.ca, Amazon generated an additional $692.7 billion. This makes Amazon the dominant online marketplace platform, with a reach that far surpasses other competitors in the space.
Haven’t had your eCommerce store yet? We could get it to go live by tomorrow!
Top marketplaces to sell to Asia include Taobao and Tmall in China, JD.com and Pinduoduo, Shopee and Lazada in Southeast Asia, Tokopedia in Indonesia, Coupang in South Korea, and Flipkart in India. These platforms offer great opportunities for reaching the growing Asian market.
A B2C (Business-to-Consumer) eCommerce marketplace is an online platform where businesses sell products or services directly to consumers, featuring multiple sellers. Notable B2C marketplaces include Amazon, eBay, Temu, Shopee, AliExpress….
A B2B (Business-to-Business) eCommerce marketplace is an online platform that connects businesses with other businesses for the purpose of buying and selling products or services. Unlike B2C (Business-to-Consumer) marketplaces, which cater to individual consumers, B2B marketplaces focus on wholesale transactions between companies.
Notable B2B marketplaces include Alibaba, Amazon Business, and ThomasNet. capabilities.
