20 Best SEO Apps For Shopify in 2025 (Free & Paid) 

Let’s be real—getting your Shopify store to rank on Google isn’t always easy. SEO (Search Engine Optimization) is one of the most powerful eCommerce marketing channels to bring in high-quality, organic traffic, but it takes time, effort, and a solid strategy. Unlike paid ads, SEO doesn’t give you instant results, but when done right, it delivers long-term, sustainable growth for your business.

If you’ve been struggling with SEO or just want to boost your store’s visibility without the guesswork, you’re in the right place. The good news? You don’t have to do it all manually! There are plenty of Shopify SEO apps that can help you optimize your site, improve rankings, and attract more customers with ease.

In this article, we’ll walk you through the 20 best SEO apps for Shopify in 2025, both free and paid, to help you grow your store effortlessly. Let’s dive in!

>> See more:

• Shopify Mobile Optimization Guide: Speed, Design, SEO,…
• 11 Best Shopify Apps To Increase Sales And Conversion in 2025
• Best Free AI Shopify Store Builders in 2025

Why using SEO apps for Shopify?

Even though Shopify includes built-in SEO features, using dedicated SEO apps for Shopify can provide additional benefits that enhance your store’s visibility and performance:

• Comprehensive SEO Audits: SEO apps can perform detailed audits of your store, identifying issues such as missing titles, meta descriptions, image alt texts, broken links, and duplicate content. They often provide recommendations to fix these issues, which can be time-consuming to do manually.
• Keyword Research and Optimization: These apps offer tools for keyword research, helping you discover and target relevant keywords for your products. They assist in integrating these keywords into titles, descriptions, and other content to improve visibility in search results.
• Automation Features: Many SEO apps for Shopify automate routine tasks like optimizing image file sizes, applying alt tags, and setting meta tags based on templates. This automation saves time and ensures consistency across large inventories.
• User Experience (UX) Optimization: Apps can improve load times and responsiveness by optimizing images for faster loading and suggesting improvements for mobile optimization, which is crucial for SEO as Google prioritizes mobile-friendly sites.
• Speed Optimization: Since website speed is a ranking factor, Shopify SEO apps often include features to optimize page load times, such as image compression, lazy loading, or asset preloading.

>>> Download Shopify SEO checklist 2025 [Free in Google Sheets]

Best SEO apps for your Shopify store

Comprehensive Shopify SEO apps

These SEO apps can support you in major SEO aspects, such as improving site speed, optimizing images & structured data, etc. 

1. Booster SEO & Image Optimizer 

Save precious time and effort to optimize your Shopify SEO with the Booster SEO & Image Optimizer app, one of the most-rated SEO apps in the Shopify app store. With years of experience in analyzing the best practices for eCommerce SEO, Booster SEO experts have come up with a simple, automated SEO app that helps you implement many technical SEO features in a few clicks.   

Rating: 4.9 (9506+ reviews)

Key features:

• SEO Autopilot: Instantly find, diagnose and fix SEO issues. 
• Optimize image alt tags to boost image search traffic.
• Ensure all your product meta tags are relevant & optimized.
• Automatically reduce the image size with an image compression engine. Optimize images in bulk.
• Ensure URLs are well structured with the URL Keyword Optimization tool.
• Automatically build, maintain, and submit your store’s sitemap to Google.
• Fix broken links. Redirect 404 pages.
• Send weekly SEO Health Reports to your inbox.
• 24/7 US-Based SEO Support.

Pricing: 

• Free
• Pro: $39/month
• Premium: $69/month

2. Plug In SEO

Plug In SEO contains the easiest yet most powerful SEO tactics to help you rank better and get found in search engines. If you want to manage SEO optimization, improve search rankings, and drive more traffic to your Shopify store, this app will be the perfect SEO solution for you. Almost everything you need to optimize your SEO can be found and utilized easily. 

Rating: 4.6 (2,562+ reviews)

Key features:

• Free templates to edit meta titles & descriptions in bulk.
• Detect & fix broken links/404 pages. Set up redirects.
• Set up JSON-LD structured data automatically. 
• Get the list of keywords that rank highest & drive traffic. Track keyword rankings & traffic analytics directly inside your Plug In SEO account. 
• Get SEO performance reports in one click. 
• Support Multilingual/Non-English SEO.
• Integrate with Google Search Console.
• Training videos available. World-class customer support team. 

Pricing: 

• Small store: $29.99/month
• Medium store: $49.99/month
• Large store: $99.99/month

3. SearchPie SEO & Speed optimize 

SearchPie SEO & Speed optimize is a one-size-fits-all SEO app that supports optimizing all SEO elements of your Shopify store. This is one of the most comprehensive SEO apps that we found on our list today, as all SEO-related issues can be handled easily with this app. Besides, the app interface is extremely easy to navigate, and everything is super clear since they have ignored all SEO technical terms. Therefore, this is a good SEO app for both beginners and SEO experts.  

Rating: 4.9 (4,924+ reviews)

Key features:

• SEO Manager: Detect all issues via smart SEO reports for stores & landing pages
• SEO & Traffic Booster: Rich Snippet JSON-LD, Meta Tags, Image ALT Tags, Backlink
• Speed Optimizer: AMP, Image Compression, Instant Page
• Website Credibility Protector: Long & 404 URLs auto-detected & navigated by AI
• SEO Content Generator: Create unique product descriptions effortlessly with AI

Pricing: 

• Free to install
• Premium: $39/month
• Enterprise: $99/month
• Plus: $399/month

4. SEO Manager | venntov 

SEO Manager is among the highest-rated SEO apps for Shopify with an easy-to-use interface for boosting your shop’s SEO. Before getting down to the SEO implementation part, this app offers you a step-by-step tour that guides you through all app’s features, and they include comprehensive documents to further your understanding of SEO. Even if you are new to Shopify with little or no SEO skills, this app provides everything you need right at your fingertip to get ranked.

Rating: 4.7 (1,737+ reviews)

Key features:

• Real-Time SEO Performance Scan: Optimizes page load speed & domain rating scores
• Boost SEO Rankings: Automate title, description, & image alt text with templates
• Enhance Visibility on Google Search: Add JSON- LD and schema/structured markup
• AI-powered keyword discovery & SEO: Optimize product snippets for search ranking
• Site Health Checks: Fix 404 errors in bulk to improve SEO rankings & boost sales

Pricing:

• Starter: $9/ month
• Essential: $29/ month
• Professional: $59/ month

5. Avada SEO Image Optimizer 

One of the best comprehensive free Shopify SEO apps on our list today is Avada SEO Image Optimizer. The app makes sure your Shopify store meets all the checklist of Google Search best practices, such as optimizing image alt tag & structured data, submitting sitemap, etc. This app also speeds up your Shopify store with optimized image size and enhanced Google Core Web Vital. Besides, their dedicated customer support team takes all issues into the highest priority, so don’t hesitate to contact them if you encounter any problems while using the app.  

Avada SEO Image Optimizer comes with a free plan that includes some limited SEO features to help you optimize your ALT tags, HTML sitemap, and 404-page auto scan. For other advanced SEO features, you need to subscribe to the Pro plan. 

Rating: 4.9 (8,042+ reviews)

Key features:

• Optimize images to boost the loading speed. Compress image sizes and keep the quality unchanged. 
• Add image alt tag automatically to images on product page, collection page, and blog post.
• Optimize page structured data for important pages: Product page, collection page, blog page, etc.
• Automatically optimize meta title & description for Product, Collection, Blog listing, Single Blog page.
• Allow redirect 404 not found pages to a specific URL.
• Preload any page you want to speed up site speed.
• Detailed SEO analytics with SEO problems.

Pricing: 

• Free
• Pro: $34.95/ month
• Enterprise: $99/ month

6. Sherpas: Smart SEO 

Smart SEO is another fully-featured Shopify SEO app that helps you automate all SEO daunting tasks to improve your store ranking and boost up sales with organic traffic. The aim of Smart SEO is to cut down the precious time you spend on SEO optimization for your Shopify store, so they automatically optimize meta tags, structured data in JSON-LD format as well as to detect & fix broken links. You can generate your image alt tag in minutes and manage all your sitemap with ease.

Besides, this app comes with various language support, so if your Shopify store is running in multiple languages, you can still manage SEO for all of them easily.

Rating: 5.0 (1,504+ reviews)

Key features:

• Optimize image size & image alt tag on every page of your Shopify site.
• Generate meta title & description automatically in seconds. No waiting required.
• Detect & fix broken links automatically.
• Provide structured data in JSON-LD format.
• Update sitemap with ease. 

Pricing: 

• Free
• Pro: $9.99/month
• Business: $19.99/month
• Premium: $29.99/month

7. SEO King 

Another app on the list of best Shopify SEO apps is SEO King. Similar to other comprehensive apps in this list, this app contains all essential SEO tools to improve your on-page SEO. SEO King has 4 pricing plans, but even with the free one, you still have unlimited access to free shop scan, photo edit, edit alt-texts in bulk, and more. Therefore, if your store is still small, or you want some basic SEO functions, you can take advantage of the free plan and upgrade to other plans as your store scales up. 

Rating: 4.8 (1,217+ reviews)

Key features:

• Scan every product and page in your store to detect and find SEO issues.
• Manage alt text in bulk. Automatically add tags to photos with smart SEO keywords.
• Customize meta title & description of all products.
• Display reviews and ratings directly in Google search results.
• Advanced sitemaps manager.
• Optimize new products automatically with the pre-setup SEO conditions.
• Scan your site to discover the most popular keywords. Easily research competitor sites.
• Manage keywords and see its performance. 

Pricing: 

• Free
• Small shops: $9.99/month
• Medium shops: $13.99/month
• Large shops: $16.99/month

8. SEO Expert Pro ‑ SEO Optimizer 

SEO Expert Pro ‑ SEO Optimizer comes with basic SEO features for your store. It scans every page of your site to detect any on-page SEO issues and fix them automatically to save you time & effort. Later, they will send you a report every day through mail to notify you of SEO problems in your store. Moreover, this app lets you optimize images in bulk and update meta titles & meta descriptions for all pages as well as manage structured data easily, so basically everything you need for on-page SEO is covered. 

Rating: 4.6 (669+ reviews)

Key features:

• Analyze store SEO issues, check the SEO score & JSON LD for SEO
• Update the meta tags, title tag and SEO parameters from app
• Check the page speed score and get best solutions accordingly
• Get SEO insights to enhance site SEO & int

Pricing: Free

9. Magical SEO Doctor 

Although Magical SEO doctor might mislead us to think this app focuses only on optimizing images, this is actually an all-in-one tool to help you configure Shopify site to make it more SEO-friendly. SEO Doctor comes with 4 pricing plans, including a free one, but there is no automation feature. For other paid plans, you can enjoy their advanced automated tools to improve your on-page SEO & site speed.  

Rating: 4.6 (474+ reviews)

Key features:

• Find and fix all SEO issues on your Shopify site.
• Image optimization: Rename, compress & fix ALT tag.
• Optimize page title & product description for faster site speed.
• Dynamically submit sitemap.
• Automatically find and fix broken links on your store.
• Optimize site for mobile-friendly.
• Generate structured data with JSON-LD format. 
• Integrate with Google Search Console and Google Page Speed.

Pricing: 

• Free
• Basic: $14.99/month
• Pro: $29/month
• Enterprise: $79/month

10. GoSEO: Products SEO Optimizer 

Get the real-time SEO score of your site and receive recommendations with SEO Products Optimizer. This app is designed to be beginner-friendly, so its interface is super easy to use, and you don’t need to know any SEO knowledge to start. With its automated SEO features, this app will automatically generate tags based on your product photo content and set up structured data for all products within your store.  

Rating: 4.9 (126+ reviews)

Key features:

• Scan your site for SEO issues. Get real-time optimized SEO recommendations to fix instantly.
• Generate structured data (JSON-LD) in one single click.
• Generate SEO tags automatically. 
• Add ALT text to product images in bulk.
• Easy to configure with a user-friendly interface.

Pricing: 

• Free
• Premium Plan: $14/month

Best Shopify apps to optimize sitemap & structured data 

These Shopify SEO apps focus on optimizing your site structured data and submitting your XML sitemap to Google automatically. 

11. Ilana’s JSON‑LD for SEO (TM) 

This app helps Shopify store owners to transform search results into high-quality data and more complete rich results on Google search engines. Rather than a bland and full-of-text result, your product result now will include your product’s photos, prices, availability, and reviews. With such a comprehensive set of data available for rich snippets, your products can stand out in SERPs without investing too much time in SEO. 

 Rating: 5.0 (591+ reviews)

Key features:

• Easy to install. Get ready to run in under 2 minutes.
• Instantly collect needed information to fill in Google rich results.
• Effectively create rich results for your Shopify products. 
• Audit store data to ensure the app has connected your data properly.
• Integrate with the 20 of the most popular Shopify review app
• Unlimited app support with direct priority access

Pricing: $399/year

12. Schema Plus for SEO

SchemaPlus for SEO is confident to be the most advanced schema markup SEO app for Shopify stores, as it is developed by former Google software engineers. SchemaPlus will add schema to your website so that search engines and other crawlers will index and understand the content of your site better. As a result, your rich snippet will be filled with the most relevant and most-updated content on search engines. 

Rating: 4.9 (508+ reviews)

Key features:

• Add review stars to Google rich snippets.
• Remove schema errors.
• Turn on/off specific types of schema.
• Get rid of Google Search Console issues.
• Currently integrate with 10+ review apps on Shopify app store. Contact them if you need integration with other apps.
• 24/7 Customer Support

Pricing:

• Essential Plan: $18.99/ month
• Premium Plan: $39.99/ month

13. DropInBlog All‑in‑One Blog App 

If you have been having trouble modifying your blog with the default blog section of Shopify, this app will be a great option to redesign your blog with built-in SEO functions. DropInBlog helps you create a lightning-fast, mobile-friendly and beautiful blog with intuitive drag-and-drop builders. When you create your posts, this app will provide instant SEO recommendations as you type. Moreover, you can turn your blog posts into a sales channel by embedding products into posts directly from the editor. Let your customers add their favorite items to cart while reading your post.

Rating: 4.7 (233+ reviews)

Key features:

• Easy-to-use drag-and-drop blog builders.
• Embed products into posts directly from the editor.
• Add schema for structured data & rich snippets.
• Create beautiful author pages.
• Add your own blog styles for a customized look.
• Import & redirect your existing Shopify Blog posts.
• Instant SEO recommendations as-you-type.
• Blog Voice AI turns posts into podcast (text-to-speech)

Pricing: 

• Solo: $24/month
• Team: $49/month

Best Shopify apps to optimize images

One of the best ways to improve search ranking and speed up your Shopify store is to optimize images on your site. These Shopify SEO apps focus on optimizing images for your store. 

14. SEO Image Optimizer Wizard 

Optimize your Shopify store images for free with SEO Image Optimizer Wizard. You are able to optimize thousands of images in one click, and all image quality remains. Besides, this app also gives you an overall report of your SEO, and how you can improve SEO components. Every feature is available for free, so this is a good Shopify SEO app for any store size.

Rating: 4.9 (1638+ reviews)

Key features:

• Optimize images in one click.
• Get an overall SEO report. Free SEO audit for every page of your store.
• Receive insights on how to improve your SEO.

Pricing: Free

15. Hextom: Bulk Image Edit & SEO 

This is one of the most comprehensive image optimization apps for Shopify stores. With a few simple clicks, you can make changes to images on your store in bulk, from editing image size to optimizing images’ alt text and file name.  

Rating: 4.8 (2,257+ reviews)

Key features:

• Enhance SEO by optimizing image sizes (for faster loading), alt-text, and file names.
• Easily bulk edit images—resize, crop, rotate, frame, trim, and add watermarks.
• Upload and download store images for backup, restoration, or product launches.
• In addition to bulk editing, individual images can also be selected for editing.

Pricing: 

• Starter: Free
• Basic: $9.99/month
• Professional: $19.99/month
• Advanced: $49.99/month

16. Tiny SEO Speed Image Optimizer

Tiny SEO Speed Image Optimizer is another great Shopify SEO app for optimizing your images without reducing their quality. Besides, this app comes with many other SEO features to detect SEO issues and generate structured data automatically. The pricing of this app is quite reasonable even for small businesses. 

Rating: 5.0 (2,549+ reviews)

Key features:

• Generate reports on SEO situations. Give suggestions to fix any found issues. 
• Automatically optimizes images and uploads the optimized version to Shopify store.
• Optimize filename & alt text of product images.
• Edit meta titles and descriptions.
• Automatically detect and redirect visitors from broken links to working pages.
• JSON-LD, AI-powered meta generator, lazy loading, sitemap management, script control, and more!

Pricing: 

• Pay as you go: Free to install
• Beginner: $14/month
• Advanced: $23/month
• Yearly: $96/month

17. Crush: Speed & Image Optimizer

Optimize your images for SEO effectively with Crush: Speed & Image Optimizer. This app compresses both your product images and asset images (themes, blog images, etc) automatically, so you don’t need to worry about site loading speed. Besides, naming image files and alt tags might take time if you have thousands of SKUs to handle. Therefore, Crush: Speed & Image Optimizer lets you define image filename & alt tags with your own naming convention, then it will optimize all your product images file names & alt tags accordingly. 

Rating: 4.8 (1,130+ reviews)

Key features:

• Automate image compression without quality loss.
• Set up your compression and renaming settings.
• Easy-to-use alt tag renaming feature.
• Access all images from one intuitive dashboard.
• Automatically rename all image files and ALT tags with default settings or create your own naming convention.

Pricing: 

• Free
• Micro: $4.99/month
• Pro: $9.99/month
• Advanced: $19.99/month

18. SEOmatic: AI SEO Optimizer 

With SEOmatic, you can also take control of your site’s technical SEO with features like JSON-LD structured data, lazy loading, and script management. Its AI-powered meta generator helps you craft compelling and optimized metadata effortlessly, while automated sitemap generation ensures search engines can crawl your site efficiently.

Need to edit images in bulk? Resize, crop, rotate, frame, trim, and watermark with ease—all while maintaining SEO best practices. Plus, upload and download store images for seamless backups, restorations, or product launches.

Rating: 4.6 (607+ reviews)

Key features:

• SEO Booster: Auto-generate meta tags or insert keywords with ChatGPT.
• Image & Speed Optimizer: Compress images, enable lazy loading, and add watermarks.
• On-Page SEO AI Audit: Conduct in-depth SEO audits for better rankings.
• Technical SEO: Detect broken links and set up auto-redirects to retain traffic.
• Autopilot Mode: Automatically find, diagnose, and fix SEO issues based on your rules.

Pricing: 

• Free
• Starter: $15/month
• Basic: $25/month
• Advanced: $40/month

Best Shopify apps to optimize site speed 

These best Shopify SEO apps aim at enhancing your site’s speed by utilizing Google AMP. AMP, Accelerated Mobile Pages, is a technology designed by Google to speed up the website and make it mobile-friendly using the AMP framework. AMP pages load faster and smoother, thus improving SEO significantly and providing an excellent mobile shopping experience at your Shopify store. 

19. Shop Sheriff AMP Pages 

Slow-loading pages will cost you customers, but AMP by Shop Sheriff makes your Shopify store lightning fast by Google-AMP or Accelerated Mobile Pages-compliance. This 5-star rated app lets you convert pages into AMP versions easily and intuitively on-the-fly through a page-builder or using ready templates. Even the free plan allows you to access powerful features, which are suitable for stores of all sizes.

Rating: 5.0 (527+ reviews)

Key features:

• Create AMP versions of your Shopify pages.
• Create and edit your AMP page with ease. 
• Unlimited AMP template collections. 
• Optimized URLs for SEO. 
• Import image, video, and iframe into AMP page automatically.
• Get reports on site speed. 
• Integrate with third-party apps & services.
• PWA integration. 

Pricing: 

• Free
• Hobbyist: $9/month
• Company: $29/month
• Enterprise: $99/month

20. The AMP app 

Speed is vital as it helps keep customers on your site and boost sales. Here, The AMP App comes in. It’s a mighty tool that gives you lightning-fast mobile-friendly pages created using Google AMP. It will load your Shopify store instantly.

How does it help? Faster pages help to get better rankings and happier customers. With AMP-optimized pages, Google ranks websites higher because it awards high-speed capabilities over ordinary ones. This means that your site is easier to search for by shoppers. They will have almost instantly loaded pages that keep visitors glued in to explore longer, thus converting faster as they don’t have to wait for ‘long’ times during loading which could drive them elsewhere!

Rating: 4.7 (414+ reviews)

Key features:

• Lightning-Fast Pages: Instantly boost your Shopify store’s loading speed.
• SEO & Rankings Boost: Improve Core Web Vitals for better search visibility.
• No Coding Needed: Install and publish high-speed pages effortlessly.
• Customizable Design: Use a powerful theme editor to tailor your pages.
• Built-In SEO Features: Integrated metadata, JSON-LD, and more for top-tier. optimization

Pricing: 

• Free
• Hobbyist: $24.99/month
• Small company: $29.99/month

Each SEO app for Shopify in this list comes with various features & pricing plans to boost the SEO rankings of your store. Some apps are all-in-one SEO tools with comprehensive sets of SEO features, while some apps focus mainly on specific SEO aspects to optimize them to the fullest potential. We hope that our article can help you narrow down the options when it comes to choosing the best Shopify SEO apps for your store. Don’t forget to leave us some comments on the apps that you find the most useful!