6 Best Apps to Sell Jewelry Online (Beyond Etsy)
In 2025, jewelry shoppers have adopted a mobile-first mindset, with 73% of global e-commerce sales driven by smartphones, and 60% of buyers favoring apps for their seamless browsing and personalized recommendations. This article’ll reveal the best apps to sell jewelry (beyond Etsy) and help you tap into this mobile-driven market. Each platform offers unique features, from low fees to luxury appeal, empowering jewelry sellers to reach eager buyers. Read on to find the perfect app for your jewelry!
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1. Etsy
Etsy remains one of the largest and most trusted apps to sell jewelry, despite a strategic reduction in active sellers from 9 million in 2023 to 5.6 million in 2024. This shift reflects Etsy’s focus on quality over quantity, prioritizing experienced sellers and enhancing platform trust. With $10.9 billion in Gross Merchandise Sales (GMS) and nearly 90 million active buyers, Etsy offers a highly engaged audience specifically seeking unique, handcrafted jewelry. Its strong emphasis on customization and artisan craftsmanship makes it a premier platform for jewelry sellers aiming to connect with buyers who value creativity and authenticity.
App Store Rating: 4.9/5 (6,444,667+ reviews)
Google Play Rating: 4.8/5 (1,839,237+ reviews)
Key Features:
- Large, engaged buyer base with 89.6 million active buyers.
- Strong focus on handmade and custom jewelry categories.
- Seller tools for shop customization, including Etsy Pattern for branded websites.
- Integrated payment and shipping solutions.
- Robust fraud detection and seller support.
Selling Fees:
- $0.20 listing fee per item.
- 6.5% transaction fee on total sale price including shipping and gift wrap.
- $15 one-time new shop setup fee.
- Optional $10/month subscription for Etsy Plus.
- Additional payment processing and currency conversion fees may apply
>> Don’t skip: 10 Apps Like Etsy To Sell Online In 2025
2. eBay
eBay is a global marketplace renowned for its vast variety of products, including new, vintage, and pre-owned jewelry. The eBay app enhances the selling experience by providing real-time alerts, personalized notifications, and curated shopping events such as live sales hosted by influencers. Its flexible selling formats—auction and fixed price—allow jewelry sellers to reach millions of buyers worldwide and tailor their sales strategies. eBay’s large user base and features like image-based search make it a versatile platform for jewelry sellers looking to tap into both casual buyers and collectors.
App Store Rating: 4.8/5 (4,814,607+ reviews)
Google Play Rating: 4.7/5(4,921,404+ reviews)
Key Features:
- Access to millions of buyers worldwide.
- Auction-style and fixed-price listings to maximize sales.
- Seller protection programs and detailed analytics.
- Mobile-friendly app with easy listing tools.
- Ability to sell both new and pre-owned jewelry.
Selling Fees:
- Insertion Fee: Free for up to 250 listings monthly; additional listings incur a fee.
- Final Value Fee: 6.5% to 15% of the sale price, plus $0.30-$0.40 per order based on total sale amount.
>> You may also like: Best eBay Alternatives For Sellers To Consider in 2025
3. TheRealReal
TheRealReal is a premier app for luxury and designer jewelry, ranking 12th among U.S. e-commerce sites with over $1 billion in annual revenue. It caters to sellers of high-end, authenticated pieces, offering a consignment model that pays within 24 hours of sale. Ideal for those with luxury or vintage heirlooms, TheRealReal’s expert authentication ensures buyer trust. Its focus on premium markets makes it a standout for sellers targeting affluent customers.
App Store Rating: (71,656+ reviews)
Google Play Rating: (1,164+ reviews)
Key Features:
- Authentication services to ensure genuine luxury items.
- Access to a wealthy, luxury-focused customer base.
- Consignment model reduces upfront costs for sellers.
- Professional photography and marketing support.
- Dedicated jewelry category with expert appraisals.
Selling Fees:
- Fees vary depending on consignment agreement but typically range between 30-50% commission on sales.
- No upfront listing fees; payment made after sale.
4. Shopify Shop App
Shopify’s Shop app empowers jewelry sellers to build fully branded online stores with advanced customization and AI-powered product discovery. The 2025 Summer Edition update introduced over 150 improvements, including enhanced design flexibility, upgraded POS systems, and smarter customer engagement tools. This app is perfect for sellers who want full control over their brand and customer experience without the competition of a marketplace. Its seamless integration of marketing, payments, and global selling features makes Shopify a powerful platform for jewelry businesses aiming to scale and innovate.
Key Features:
- Fully customizable online store with no marketplace competition.
- Integrated payment gateways and inventory management.
- Marketing tools include email campaigns and discounts.
- Mobile app for easy order management and customer communication.
- Supports multi-channel selling, including social media integration.
Selling Fees:
- Monthly Shopify subscription plans starting at $39/month for basic features.
- Payment processing fees typically around 2.9% + 30¢ per transaction.
- No additional listing fees.
5. Amazon Handmade
Amazon Handmade, a microsite of Amazon with 2.6 billion monthly visitors, is a top choice for artisans selling crafted jewelry. Its strict handmade-only policy ensures authenticity, appealing to buyers seeking eco-friendly or custom pieces. With no monthly fees for Handmade sellers and access to Amazon’s Prime shipping, it’s ideal for high-volume sales. The platform’s massive customer base and global reach make it a strong contender for scaling your jewelry business.
App store rating: 4.8/5(8,120,444+ reviews)
Google play rating: 4.4/5(4,129,987+ reviews)
Key Features:
- Access to Amazon’s global customer base.
- Handmade-only marketplace with quality control.
- Fulfillment by Amazon (FBA) option for streamlined shipping.
- Seller support and analytics dashboard.
- Integration with Amazon’s advertising platform.
Selling Fees:
- 15% referral fee on total sales price.
- No listing fees.
- Optional FBA fees depending on fulfillment choice.
6. Facebook Marketplace
Facebook Marketplace has evolved into a dynamic platform for selling jewelry locally and globally, leveraging Facebook’s social networking power. Since its launch in 2016, it has grown to millions of active users who appreciate the ease of buying and selling within their communities. The integration with Facebook Shops and AI-powered recommendations enhances product discovery, while direct messaging fosters personal buyer-seller relationships. With no listing fees and a social selling experience, Facebook Marketplace is ideal app to sell jewelry locally.
App Store Rating: 4.5/5 (20,189,093+ reviews)
Google Play Rating: 4.4/5 (166,609,079+ reviews)
Key Features:
- Direct connection with local buyers and community groups.
- No listing fees or commissions for most sales.
- Integration with Facebook Shops for broader reach.
- Messaging system for direct buyer-seller communication.
- Ability to showcase jewelry in Facebook and Instagram shops.
Selling Fees:
- No fees for listing or selling in most cases.
- Fees may apply if using Facebook Shops checkout, typically around 5% per shipment or a flat fee of $0.40 for sales under $8.
>> Read more: 10 Apps Like Facebook Marketplace To Sell Locally in 2025
Struggling with high fees, limited branding control, and intense competition on platforms like Etsy, eBay, or Amazon Handmade? These apps often charge steep commissions (up to 50% on TheRealReal), restrict your creative freedom, and make it hard to stand out in crowded marketplaces. Imagine owning a mobile app tailored to your jewelry brand, where you control pricing, design, and customer experience without marketplace fees eating into your profits.
For Shopify store owners, Simicart transforms your store into a stunning, user-friendly mobile app, driving customer loyalty with personalized features and seamless shopping. Build your own app today to elevate your brand, retain more revenue, and create a direct connection with your customers—take the first step to dominate the jewelry market!
